For this young "fishing guy", fish bait has never been the ultimate goal.

Fishing is no longer just "the source of happiness for middle-aged men". Nowadays, young people fall in love with this new sport that escapes from the "fast pace" and hides into the "slow life. According to incomplete statistics from the China Fishing Association, there are currently about 0.14 billion anglers in China, of which fishing enthusiasts under the age of 18 account for 12% of the total, 18 to 24 years old account for 10%, and young and middle-aged people aged 25 to 44 have become The main force of fishing is 46%, accounting for nearly half. However, only 32% of the "former kings" are over 45 years old.

Young people's "fishing" in the future

"Young people who are busy at work on weekdays and even squeeze out time like a sponge to eat, as long as they are free, they will devote themselves to fishing, an outdoor sport." The post-90s girl 77 (net name) told the Financial Investment News reporter.

According to the 2021 Young People's Off-duty Behavior Report, only 22% of young people can leave work before 6 o'clock. 35% of young people have to work overtime in the company after 8 o'clock. 8% of young people even work until the wee hours of the morning.

In my spare time, I am separated from the status of "urban beauty". It is normal to get up in the early morning, and fishing all night is the basic operation. A bottle of water and a fishing rod can withstand the scorching sun and be in the water vapor. By the river, a squat is a whole day.

"The relationship between people and fish is not simply the relationship between hunting and arrest. On the contrary, fish is your opponent. The whole process is full of unknown uncertainty and an unprecedented sense of accomplishment after capture. At present, there are many young friends around me who prefer Luya fishing because it is more fresh and exciting than Taiwan fishing." July 7th vividly told reporters about the popular Luya play. If Taiwan fishing is like waiting for a rabbit, Luya is more like an active hunting.

Mr. Liang, who has been fishing for more than ten years, is a senior lover of Luya fishing. He said like this: "He uses his arm to drive his wrist to shake up and down and control the bait to attract the attention of the fish. If he does not take the bait, he keeps moving and throwing his rod to search for places where targets may appear in the whole water area."

Fishing, for young people, is a gas station for high-pressure life, a place to escape from the complicated society, and a completely slow down.

The report "2022 Chattering Users' Trend Life Insight" shows that in Chattering, wild fishing-related videos were played about 28.29 billion times from January to July 2022, with a total of 0.23 billion praises. Taking the data of May 2022 as an example, compared with May last year, the growth rate of wild fishing video search reached 199.

In this regard, the industry said that with the emergence of Z era, small town youth, fishing tends to be younger. Fishing is no longer an exclusive sport for middle-aged and elderly men, but is developing in a younger and entertaining direction, and the proportion of female fishing friends is also rising.

If a worker wants to do a good job, he must first sharper his tools. A reporter from the Financial Investment News visited the Southwest Fishing Gear Wholesale Market in Chengdu and found that young fishing enthusiasts are more pursuing the "professional sense" and "fashion sense" of equipment ".

"Nowadays, there are a lot of young people who buy fishing gear, and one buy is a 'big set! 'Fishing is a spending hobby, and most of the fishing rods sold in the shops are priced at around 1,000 yuan, but some of the rods from high-end brands like Dawa and Shimano are priced at over 10,000 yuan." The owner of a company named Sanshang fishing gear introduced to the reporter.

Xiao Yang, who has just been in contact with fishing for half a year, said frankly: "Apart from the three essential pieces of fishing rod, fishing box and fishing chair, small objects such as fishing line, fishing bait and floating box cannot be left behind. Fishing gear worth thousands of yuan is a necessary 'ritual sense' for beginners'."

With the younger fishing population and the upgrading of consumption, the per capita consumption of fishing tackle will further increase, opening up more potential space for the fishing tackle industry. According to incomplete statistics from the Fishing Gear Industry Association, there are currently about 360 large-scale fishing rod manufacturers and nearly 40 fishing reel manufacturers in China.

Generally speaking, from the perspective of participating in sports, fishing has a perfect level system from easy to difficult. From fishing rods, fish floats, fish guards, rod bags, rod supports, hook pickers, fish detectors, to bait, small drugs, fishing boxes, searchlights, ice fishing tents ...... Fishing equipment is emerging in an endless stream, towards the direction of more specialization and refinement.

"The fishing rod category, for example, is divided into hand rods, sea rods, Luya rods, ice fishing rods and so on. In terms of materials, from local natural materials, such as the older generation of bamboo, tree branches, to today's glass fiber, carbon fiber, they are in weight, hardness, toughness, and even price, there are thousands of differences." Mr. Zhao, who has been in the fishing gear business in Chengdu for many years, said.

According to the relevant data of enterprises, the registration volume of fishing gear related enterprises is maintaining a rapid growth, from 3500 in 2011 to more than 70000 in 2021, with an annual growth rate of more than 20%. Among them, from 2020 to 2021, even if affected by the epidemic, the number of related businesses registered increased from 38400 to 70200, a growth rate of 82.81 percent.

It is worth noting that China is a big exporter of fishing gear, producing 80% of the world's fishing gear products, providing innate convenience for the rise of fishing.

Four hours before the opening of international double 11 this Tmall, the sales of Luya fishing equipment increased by more than 220 percent over the same period last year.

According to the data released by China Customs in the first half of 2022, in terms of the volume of import and export trade, the import and export of fishing gear in China is on the rise. Among them, the export quantity of fishing rods, fishing hooks, fishing line wheels and fishing supplies is 0.073 billion pairs, 0.3 tons, 0.085 billion and 3.8 tons in turn. In terms of import trade amount, the export amount of fishing rods is 0.47 billion US dollars, the export amount of fishing hooks is 0.07 billion US dollars, the export amount of thread wheels is 0.23 billion US dollars, and the export amount of other fishing supplies is 0.46 billion US dollars.

How much imagination does the market have?

This comprehensive equipment consumption and natural outdoor and other multiple factors of sports, its complexity is unmatched by most sports. The industrial chain with fishing gear and fishing grounds as the core is not only clear, but also has a long link and a long impact. From fishing enthusiasts to professional associations, from exhibitions to competitions, the system is huge and perfect.

Relevant data show that from 2017 to 2021, the annual compound growth rate of the fishing market scale is close to 20%, and it is predicted that by 2025, the annual output value will be close to 20 billion yuan.

A reporter from the Financial Investment News learned from industry insiders that the diversified role of consumption scenes should not be underestimated. Today's fishing service providers are roughly divided into three categories, including professional fishing grounds specializing in fishing business; there are also fishing grounds that engage in fishing business through outdoor camping; and there is also a special service provider called "natural fishing ground", which refers to enjoying "wild fishing" in rivers, lakes and seas in accordance with relevant fishing and environmental protection regulations ".

"There are many natural fishing spots around Chengdu, such as Lao Wu Yutang and Xuyan River Yetang in Pidu District, Lujiatan Reservoir in Wenjiang District, and Siheyan in Shuangliu District. These places are free of charge, so there are more middle-aged and elderly people who go there." Senior fishing enthusiast Uncle Li said.

However, Yongan Lake Forest Park, located in Shuangliu District, is more popular with young people. It is equipped with professional fishing grounds and camping barbecues. The high-density shore fishing area charges 150 yuan all day and the large water surface boat fishing experience area charges 280 yuan all day.

In addition, Wang Laoban is well versed in the popularity of fishing. Nine months ago, he took over 50 mu of natural lake area in Group 9 of Zhangchang Community, Baodun Town, Xinjin District, Chengdu City, and built a fishing ground relying on Baodun Water Grinding Ecological Lake. "Now all the fishing 80% here are young people. Now the main way is happy fishing, charging 40 yuan fishing fees. If the fish caught want to be taken away, they will be weighed.

In this regard, some experts said that it is not difficult to see from the high growth rate of the fishing gear industry and various fishing grounds that the participation of young people has injected new impetus into the development of the fishing industry. It is expected that in the next few years, China's domestic fishing gear consumption market will grow at a high rate of more than 10% per year. Related industries such as fishing gear manufacturing, fishing gear distribution, fishing service providers have a good momentum of development.